Researchers at the University of Nebraska carried out an interesting robust study to examine how information about food fraud incidents affects consumers’ valuation of products. Specifically, the study examined:

- changes in consumers’ valuation of extra virgin olive oil (EVOO) after they received information about food fraud,

- how information about food fraud attributable to one country affects valuation for products from other countries, and

- how information about food fraud affects the valuation of olive oils in different price segments.

   Read the article at: consumer EVOO study

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