In response to many recent problems of adulteration and safety concerns in the infant food sector, Danone is applying blockchain, serialisation and aggregation technology to its infant formula brands, where all information will be incorporated into two QR codes on its branded products. An outer QR code can be scanned at any time throughout the supply chain to provide batch and unit numbers and other logistical information to enable the product to be traced back to all production information. An inner QR code is placed behind a tamper-proof seal, and can only be scanned once after purchase by the consumer. to provide after sales support and services. Danone will be launching its 'Track & Connect' service first in China, followed by Germany, Australia and New Zealand later this year.
Read the article here