The State of Counterfeiting in India 2020 report, performed by the Authentication Solution Provider's Association (ASPA), determined that counterfeit incidents rose by nearly a quarter between 2018 and 2019, with a 21% rise specifically in the food & beverage sector.
The rise in food fraud could negatively impact India's new "Make In India" campaign, which was launched in 2014 and aimed at making India a global hub of manufacturing by encouraging companies to manufacture their products in the companyThe report emphasises the importance of ensuring products are genuine and safe to consumer trust.
Read more about the report and it's details here on Food Navigator Asia.
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