China is now Australia's biggest export market for beef. However, PricewaterhouseCoopers (PwC) estimates that every second kilogram of beef sold in China under the banner of being Australian is not actually Australian beef. Worst still, estimates by an Australian company, Beefledger based on industry insiders, suggest that 90% beef sold is not what it claims to be. It either does not originate from the country it claims to come from, or is not the cut of meat it claims to be, or is not beef at all. To address this significant problem Beefledger are about to launch blockchain technology for its supply chain to China, so that information about cattle location, health, transport and processing is uploaded into the Beefledger blockchain interface at every point in the supply chain. This will ensure Chinese consumers can purchase its beef with confidence.
Although there is no evidence of horsemeat being traded to China, a television report by Australian Broadcasting Company, ABC has shown a distressing account of retired race horses being slaughtered for human consumption, and this trade is far higher than the official data claims.