MEP Report on a Pan-EU Logo for Branded Products

The European Parliament have approved a report recommending that manufacturers of branded products can add a logo to inform consumer that the product has the same composition and quality across all of the EU. This is in response to concerns that some branded products are different in quality in some Eastern European MSs to the rest of the EU. The Food and Drink Europe (representing food manufacturers) have welcomed the report, but noted that there can be legitimate reasons for differences in branded products across MSs based on consumer preferences, sourcing of local ingredients and reformulation requirements.

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