Crowe Clark Whitehill has published a report about consumers expectations, food and drink businesses, and their approach to counter fraud.
The report highlights the divergence between common industry practice and consumer expectations. For example, consumers expect that food and drink businesses to share information early and not wait until all the facts are known.
Consumers also expect businesses to share information about incidents that result in a financial loss, not just incidents that could cause a health risk.
Consumers expect businesses to share detailed information with the Scottish Food Crime and Incidents Unit/National Food Crime Unit rather than combined and anonymised data.
The overarching message across the various findings is that consumers expect more transparency. Which is a reasonable expectation. The report is available here: https://lnkd.in/e-G4qNd
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