plant-based (2)

3805214109?profile=RESIZE_710xPork made from plants launched by Impossible Foods

A plant-based pork substitute has been launched in Las Vegas by one of the leading "alternative meat" producers.

Impossible Foods, the firm behind the Impossible Burger, says it hopes to appeal to a global audience with its latest vegetarian-friendly meal, which it unveiled at the CES tech show.

Pork is currently the most widely consumed meat in the world.

The company hopes the product will help it break into China. But one expert said it might find that a challenge.

The first product to feature the foodstuff - the Impossible Sausage - will be available next week at 67 Burger King restaurants in the US, in a sandwich-based dish called the Croissan'wich.

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A US federal bill that would require plant-based and cell-cultured meat products to be labelled as ‘imitation’ meat has been welcomed by beef producers and slammed by plant-based meat advocates, as the row over terminology in the burgeoning space heats up. The bill would mean that any imitation meat product would be deemed to be misbranded unless its label bears the word ‘’imitation’’ as well as a statement that clearly indicates that the product is not derived from or does not contain meat. The term beef would exclude both plant-based and cell-cultured meat from using the term. The bill is aimed at transparency of products to consumers. Read full article.

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