consumer trust (3)

7857420698?profile=RESIZE_710xThe State of Counterfeiting in India 2020 report, performed by the Authentication Solution Provider's Association (ASPA), determined that counterfeit incidents rose by nearly a quarter between 2018 and 2019, with a 21% rise specifically in the food & beverage sector.

The rise in food fraud could negatively impact India's new "Make In India" campaign, which was launched in 2014 and aimed at making India a global hub of manufacturing by encouraging companies to manufacture their products in the companyThe report emphasises the importance of ensuring products are genuine and safe to consumer trust.

Read more about the report and it's details here on Food Navigator Asia.

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4200987362?profile=RESIZE_710xA conceptual model for consumer trust in the food system relating social trust, beliefs in trustworthiness, overall trust in food chain actors (farmers, manufacturers, retailers and authorities), and confidence in both the supply of food products and food technologies, was developed and validated in 5 countries (Germany, France, Poland Spain and UK). The data were collected via an online survey in the 5 countries. Consumer confidence is largely determined by consumer beliefs about the trustworthiness of food chain actors. In particular the beliefs about openness, and especially about the openness of food manufacturers, are strongly related to consumer confidence. Consumer confidence and trust appears lowest in France and highest in the UK, although the differences are small.

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The European Commission has published a Consumer Market Scoreboard in September 2016, which scores consumer assessment of services and goods including food across the EU. Many foods such as non-alcoholic drinks, bread, cereals and pasta in fast moving markets have lost ground to other goods. The meat sector has still not recovered since 2013, and comes just above second hand car sales.

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