alternative meat (1)

3805214109?profile=RESIZE_710xPork made from plants launched by Impossible Foods

A plant-based pork substitute has been launched in Las Vegas by one of the leading "alternative meat" producers.

Impossible Foods, the firm behind the Impossible Burger, says it hopes to appeal to a global audience with its latest vegetarian-friendly meal, which it unveiled at the CES tech show.

Pork is currently the most widely consumed meat in the world.

The company hopes the product will help it break into China. But one expert said it might find that a challenge.

The first product to feature the foodstuff - the Impossible Sausage - will be available next week at 67 Burger King restaurants in the US, in a sandwich-based dish called the Croissan'wich.

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