John Houston is an Australian specialist in counterfeiting. His company, YPB, is listed on the Australian Securities Exchange and sells a product called "Tracer" , a nano-particle that can be embedded in ink and labels. "The growth in fake produce, we saw this coming five or 10 years ago, but the deluge is upon us," Houston says. "For any Australian company that wants to sell in China, the message is simple. You will be copied. Your trademark will be copied. Your intellectual property will be copied. Just accept it as fact."
The value of fake goods is expected to soar to $US1.7 trillion ($2.3 trillion) worldwide in 2015, according to US security and authentication company Sekuworks – a 10,000 per cent increase from 20 years ago.
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